Fab 40 Game Three Posted

The third broadcast game replay from the 2016 Fab 40 Eastern NC Regional has been posted: http://www.netcastsports.com/Video/Watch/UVTDVSg-TCQ

As mentioned before there are technical issues with the replay that are not able to be resolved. We will continue working on the remaining two games and post them as soon as possible.

Thanks for your patience and please follow us on Twitter @NetCastSports for additional updates/announcements.

Top 10 Broadcasts – First Quarter 2016

A quick update today, the Top 10 NCSN Broadcasts from the first quarter of 2016. These include the live and on-demand viewer numbers as of today.

  1. RJ Reynolds HS (NC) vs. IC Norcom (VA)  Watch Now
  2. Triad All-Star Classic 2016 (Boys) Watch Now
  3. Triad All-Star Classic Dunk Contest 2016 Watch Now
  4. Winston-Salem Prep (NC) vs. Middleburg Prep (VA) Watch Now
  5. West Forsyth HS (NC) vs. Forest Trail Academy (NC) Watch Now
  6. USA Prep National Championship: Legacy Charter (SC) vs. National Christian Academy (MD) Watch Now
  7. Forest Trail Academy (NC) vs. National Christian Academy (MD)  Watch Now
  8. Evelyn Mack (NC) vs. Faith Assembly (NC) Watch Now
  9. NC Top 80 2016, Game One Watch Now
  10. Mt. Zion (NC) vs. Standard of Excellence Academy (NY) Watch Now

For more updates and game announcements, be sure to follow us on Twitter @NetCastSports .

Saturday Night Live Dropping Commercials By 30%

Advertising Age recently reported that Saturday Night Live will be restructuring the program format in the upcoming (2016-17) season, dropping two commercial breaks.  The decrease in commercials for the 42nd season of the sketch comedy series equals a 30% reduction in commercial load for the program.

And for advertisers, NBC will also be offering a limited opportunity to partner with “SNL” to create original branded content. These native pods will only occur six times a year, Ms. Yaccarino said.

SNL is attempting to move more into the digital method of consuming content, where viewers often have more targeted, but fewer, advertisements when they view content. Although SNL still has attractive numbers and is poised into a 2016 election cycle, which normally means higher ratings, they still are not seeing year-over-year viewer growth:

“SNL” is averaging 6.4 million live-plus-same day viewers and a 1.9 rating in the coveted 18-to-49 demographic season-to-date, flat compared to the same period last year.

It will be interesting to see how SNL attempts to balance sponsored content with the cutting-edge parody and wit that they have become known for; they’ve definitely done it thus far but this is a new arena.

Cable “Ad Loads” Not Really Dropping

Saw this article this morning from Broadcasting & Cable about ad loads dropping slightly during the first quarter of 2016.  Ad loads (often called ‘commercial loads’) are basically how many ads are seen by viewers during a broadcast.

From the article, we see the difference between what broadcasters are saying will happen versus the reality:

Amid all the big talk by TV executives about improving viewer experience by reducing commercial loads in programming, there was only a 1% drop in ad loads during the first quarter, according to figures from Todd Juenger, analyst at Sanford C. Bernstein.

1% is a tiny figure and digging down into the numbers a little more, we see that while some broadcasters like Viacom did reduce their commercial load on some of their channels, they increased it on others. The article notes Nickelodeon, which saw an increase of 8% in commercial load.

There are other factors in the numbers for commercial loads – some broadcasts like the Super Bowl have a lot more opportunity for ads and a lot more viewers, so that can skew the overall numbers. Still, it should be noted that while many analysts are stating that television advertising is dropping, many channels are actively increasing their commercial load.

This is relevant to us at NetCast Sports because our broadcasts do often have commercial advertising but while we are dealing with a similar medium to broadcast and cable television, our broadcasts are viewed on different platforms and the engagement is different. The experience the user expects is also different, although that adjusts over time. The amount of commercials being shown during some network and cable programming is significantly higher than what we have on NCSN and primarily that’s because we feel it infringes on the user experience.

At any rate, it’s an interesting note from very recent data that kind flies in the face of what many pundits have been saying in recent years; it’s not clear which trend may actually be the true direction at this point.

 

Fab 40 Game Two Posted

The second broadcast game replay from the 2016 Fab 40 Eastern NC Regional has been posted: http://www.netcastsports.com/Video/Watch/un2jRLvoqKg

As mentioned before there are technical issues with the replay that are not able to be resolved. We will continue working on the remaining two games and post them as soon as possible.

Thanks for your patience and please follow us on Twitter @NetCastSports for additional updates/announcements.

Fab 40 Game One Posted

The first game from the Fab 40 Eastern NC Regional has been posted: http://www.netcastsports.com/Video/Watch/gaInUKTQSzk.

As mentioned before there are technical issues with the replay that are not able to be resolved. We will continue working on the remaining two games and post them as soon as possible.

Thanks for your patience and please follow us on Twitter @NetCastSports for additional updates/announcements.

Fab 40 Video Update

Hello everyone, wanted to give a quick update on the video from last weekend’s Fab 40 Eastern NC Regional, which was held in Fayetteville, NC.

The intended broadcast time was Sunday, April 27, 2016 – however during the broadcast setup, as we were migrating video files to our remote servers, we experienced a significant connection outage -which was made worse by an equipment power surge. Unfortunately, while we do have the video, it was damaged and we’ve had to work to repair it.

The results are not perfect. Some of the video has been spliced and blended as best as possible in order to be watchable, but it will appear a bit faster than live game speed. Our apologies for this occurrence, but we will be working to post the video, although it’s not the quality we had hoped, this week.

Thanks for your patience and please follow us on Twitter @NetCastSports for additional updates/announcements.